“Tackle” Omni-Channel

Retail Fishing Technology, Simplified

AXIS and Gearfire continue to lead the charge – One integrated company – two great brands now serving the fishing industry. Together with our channel partners, we’re able to serve a POS and eCommerce solution capable of selling your fishing, firearms and broader outdoor sporting goods to consumers across the nation.

Grow Your Retail Fishing Business
In-Store Starting at $359 / mo

✓ Built Specifically for Fishing and Outdoor Sporting Goods
✓ Fast, Easy and Dedicated Set-up and Support
✓ Outdoor and Online Friendly
✓ Dedicated US Live Phone Support
✓ Most Accurate Pictures and Descriptions
✓ Inventory Powered by Big Rock Sports

Retail Fishing Technology - salesman

Capture Online Shoppers with an
Eye Catching Fishing Web Store

✓ A Web Store Designed Around Fishing Consumers
✓ Create an Endless Aisle with Live Distributor Feeds
✓ Detailed Product Descriptions and Images
✓ Checkout Online with Integrated Merchant Processing
✓ Target Consumers By State and Zip Code
✓ Integrate with Your Firearms or Outdoor Sporting Goods Site

Manage Fishing Inventory Like a Master
with the AXIS All-In-OneTM POS

✓ Pre-loaded Vendor Product Catalogues
✓ Synchronize Online and In-Store Products
✓ Barcode, Scan and Tracking Fishing Inventory
✓ Manage Special Orders and Drop Ship to Customers
✓ Sell Through Counter POS or Kiosk Mode

Retail Fishing Technology - store

Our In-Store Retail Fishing Software Includes
All Core AXIS POS Applications

AXIS FishingTM comes standard with the award winning features of our AXIS POS platform. Manage your register, accounting, quickbooks reporting, inventory and multi-store reporting all from the same unit. Enjoy AXIS FishingTM on the low-profile AXIS All-In-OneTM unit or on custom hardware.


✓ POS and Register
✓ Product and Image Search
✓ Sales, Returns and Exchanges
✓ Digital eMail Receipts
✓ Merchant Processing

Done Right

✓ Vendor Catalogues
✓ Automatic Replenishments
✓ Live Product Feeds
✓ Layaways and Special Orders
✓ Barcode, Label and Scan

Retail Fishing Technology - Inventory

In Your Hand

✓ Single and Multi-Store
✓ Centralized Reports
✓ Inventory and Sales
✓ Customer Activity
✓ On the Go


✓ Accurate Financials
✓ Quickbooks Integration
✓ GL / Accounting Reports
✓ Accounts Payable
✓ Accounts Receivable

Retail Fishing Technology - accounting

The AXIS – Gearfire Advantage

#1 In Customer Support
One-company, Two Leading Brands
eCommerce, POS, Merchant Processing
Fraud Prevention Monitoring

How Do I Learn More About
AXIS and Gearfire Fishing?

It all starts with a simple email or a phone call. During our first no-cost discussion we will understand your timeline and business objectives, and recommend next steps.